MyBrazil raises 1 million euros with Generis Capital Partners, BPI France, renowned Business Angels and with the participation of 5M Ventures to create a strong brand and become the leader in premium juices in France. Incubated at Essec Ventures (which is one of the historic investors), the start-up is profitable!
The founders decided to open their capital to prestigious investors to accelerate their development and to go from 1,000 to 10,000 dealer outlets. They have developed an advanced tool with predictive artificial intelligence on temperature-controlled stock management with DLC (Consumption Limit Date).
Benjamin Dubois, co-founder and CEO, displays his ambition:
“Pasteurized juices are no longer popular. We want to become THE benchmark for freshly squeezed natural juices and there is no major player in France !”
The story of My Brazil
Benjamin Dubois, Augustin Juredieu and Leonardo Santos created in December 2015 MyBrazil, specialist in 100% fresh and natural fruit juices, without additives, no preservative, cold pressed and stabilized under high pressure.
The recipes are created directly by customers at their juice bars then bottled and distributed in the thousands of Monop, Monoprix, Franprix and in the many cafes, hotels (Accor) and restaurants (Sodexo, Groupe Bertrand …)!
The objective: to make you travel the time of a juice with your senses and with sense!
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expertismeMyBrazil raises 1 Million euros
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